Under Armour Curry One “Charged by Belief” Featuring Jamie Foxx

  • You may have caught it last night during the NBA All-Star game, but if not, here’s your chance to check out the new TV spot for the Under Armour Curry 1, featuring Steph himself and Jamie Foxx. The engaging “Charged by Belief” commercial was only one highlight of Curry’s All-Star weekend. The “Baby-Faced Assassin” took home his first 3-Point Contest trophy while wearing the “Candy Reign” colorway of the Curry One, and also competed in the Shooting Stars challenge with his father Dell wearing matching pairs of the “Father to Son” Curry One—each available in the coming months. Sunday night Curry helped lead the West to the ASG victory with a dazzling highlight-packed game in the “Dark Matter” Curry Shoes One, which dropped last week at Under Armour retailers. Getting in the giving mood also, Curry stopped by the Under Armour Soho Brand House and bought a group of 11 teenagers shopping at the store his new signature shoe. Check out the “Charged by Belief” commercial and a refresher look at the currently available and upcoming colorways of the Curry One.

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